Cpk Interior Products Launches New Brand Identity


Thursday, July 7, 2011

New logo and tagline emphasizes heritage of precision craftsmanship

Port Hope, Ontario – Cpk Interior Products Inc. today unveiled a new logo and brand identity to emphasize the company’s leading capabilities in precision craftsmanship of high quality automotive interior products, performance materials, and injection moulded components.

The company name was established in 2010 based on the organizations steadfast use of statistical process control, often measured by “Cpk” the process capability index used to monitor manufacturing accuracy and consistency.
Visually the new logo showcases the Cpk name inscribed within a circle, the shape of perfection. The mark is
displayed perfectly centered between two horizontal upper and lower control limit lines. With a company culture
focused on perfection and exceeding customer expectations, “Precision Inside” has been established as the official tagline for the company.

“Today we are extremely proud to unveil our bold new identity,” said Doug Gouin, Chief Executive Officer of Cpk.
“Our brand heritage is built on a platform of delivering exceptional quality and craftsmanship to leading automotive brands. The new tagline and logo emphasize our employees’ dedication to precision in every phase of the product development and manufacturing process.”

Through a collaborative effort across Cpk locations in Port Hope, Guelph, and Belleville Ontario, the identity roll out includes a new website at www.cpkip.com along with facility signage, an employee newsletter and a newly designed marketing collateral system.

Recently the company launched the new premium interiors for the Dodge Charger Rallye Plus, listed as one of the Ward’s Automotive 10 Best Interiors for 2011. The Charger was chosen after Ward’s editors drove 51 vehicles that received significant upgrades or were completely new for the 2011 year.

“Cpk continues to gain recognition as a leading supplier of high quality interiors,” said Robert Varsanik, General Manager for Cpk. “Our investments in employee training and dedication to world class manufacturing processes are the cornerstone to the consistent results our customers rely on. The new tagline “Precision Inside” is the perfect depiction
of our company mindset and ultimately the value we offer to the market.”

About Cpk Interior Products:

Cpk Interior Products is a leading supplier of interior products for the North American automotive industry.
The company’s capabilities include material compounding; injection moulding; cast skin and foam; assembly and sequencing; always with an eye for precision. Cpk products include performance materials, fully assembled instrument panels, door panels, integrated console modules, and a wide range of moulded interior and exterior components.
The company excels at collaborating, coordinating, innovating and delivering flawless results. Cpk operates three manufacturing facilities with more than 700 employees. Additional information on Cpk and its products can be
found at www.cpkip.com.

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Media Contact:

Sean McGuire
Email: smcguire@cmopower.com
Tel: +1(248)909-6067